Now that I've joined the Board of Directors for the Perl Foundation, my first action was to propose a marketing committee be set up and the board approved the proposal. It's an ambitious goal, but a useful one. In the past, we've merely had a single PR person such as Andy Lester or Joshua McAdams. The problem with this approach is that there is simply too much for them to do by themselves. The new committee is designed to break their roles down into various responsibilities, each of which has a clear, single goal. Those roles on the committee are as follows:
- Site design
- Market research
- Press releases
- News articles
- Social networking
Dan Magnuszewski is the new chair for this committee. His responsibility is primarily to summarize the actions of those on the committee and to sometimes nudge them if we need more work in this area.
There's also to be a "deputy" chair who has Dan's role and can step in if Dan is away or needs a holiday.
The roles of the various people on the committee are also lightweight. They mainly need to find people to do work in the various areas and to sometimes nudge them to do their work.
The committee and the various roles are designed to be highly autonomous on the theory that it's better that we push to get work done rather than have a heavyweight voting on each and every action. The committee is also set up with some structural issues in TPF. Currently, it's very stressful for some people because they can never delegate their responsibilities and they often have too much to do (it's very hard for a distributed volunteer organization to coordinate things).
We'll probably need to adjust the various roles in the future and further tweak things to see what does and does not work, but we're already getting a number of "behind the scenes" things done. Hopefully, great things will come out of this and we'll keep you posted on the updates.